DailyDOOH

Gail Chiasson, North American Editor

The numbers are in: the final attendance numbers have been vetted and it is now official: Digital Signage Expo 2011 hosted a record 3,614 attendees, a 6% increase over 2010.

Actually, we’re not surprised at the figures after learning on day one that DSE had, at the close of its first day, already set four new records with the most exhibitors ever; the largest square footage in the exhibit’s history (60,260 sq. ft); highest conferece registration; and largest educational conference in the show’s history.

Now we’ve learned that DSE, which promotes itself as the world’s largest international tradeshow and conference dedicated to digital signage, interactive technology and digital out-of-home networks, was a success in every way, not only in increased attendance, but also with its record 195 exhibitors, a 14% increase over 2010. Further, 57 of them were first-time exhibitors, validating DSE’s preeminent position as the industry’s main show.

Exhibitors reported that attendees were high quality decision-makers from a broad variety of end-user business categories, as has been the case since DSE’s launch in 2004.

Among comments are:

• “Digital Signage Expo is the premier venue for serious industry players to be seen andheard. This year’s show provided a great platform for us to discuss our SuperSign digital signage solutions with our target audience. Valuable relationships are built at DSE that not only provide LG with critical insights into the industry, but also ensure that we are providing our customers with the best products and technologies available.”
  Jeff Dowell, vice-president digital signage, LG Electronics USA
• “Digital Signage Expo 2011 provided the right platform to showcase our digital signage solutions and engage with key decision makers. We definitely look forward to next year’s show.”
  Kris Konrath, manager, Sony Electronics
• “DSE 2011 provided us with great hands on experience in the newest and greatest in the world of digital signage. The attendees at this year’s event brought a whole new level of opportunity for Saddle Ranch Productions.”
  Kim Sarubbi, CEO, Saddle Ranch Productions

The fact that many reported doing business at the show resulted in an unprecedented onsite renewal of booth space for 2012 – over 70% of the 2011 floor already committed.

Key attendee categories also reflected positive increases.

Chris Gibbs, president of ExpoNation LLC, which produces DSE, says, “DSE has always placed a strong emphasis on education as the most effective catalyst for industry growth. 2011 saw an aggressive expansion of our educational offerings and the industry responded with the largest growth in conference registration in our history – up 37.5%!”

As reported earlier, Digital Signage Expo 2012, co-located with the Interactive Technology Expo, Out-of-Home Network Show, and Digital Content Show, is scheduled for March 6-9, 2012, in Las Vegas.

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