COMB Measures TTC Subway Digital Screens
Gail Chiasson, North American Editor
The Canadian Out-of-Home Measurement Bureau is taking on its first measurement study of the Toronto Transit Commission’s Subway Platform Digital Screens in conjunction with Foundation Research Group of Toronto.
Over 1,000 intercept interviews will be conducted at 69 subway stations during the month of March to establish exposure variables boarding and exiting trains.
TTC Subway Platform Digital Screens are an out-of-home product of the Onestop Media Group, a new COMB member.
COMB selected the Foundation Research Group through a competitive RFP process due to its extensive experience with intercept research. FRG’s large network of professionally-trained intercept interviewers has been deployed for extensive in-field research projects for numerous Canadian transport authorities and transit commissions.
COMB is a national non-profit, independent media measurement organization that provides vital, unbiased measurement and auditing of out-of-home audiences for the benefit of the OOH media industry, advertising agencies and advertisers. Since 1965, COMB has advanced OOH measurement and reach-frequency methodologies, proof-of-performance and verification procedures to unparalleled standards in Canada.
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