DailyDOOH

Guest Contributor, Deborah Hanamura

Retailers have embraced the potential of digital signage – whether it’s used as an interactive menu board, wayfinding tool, or product showcase. Experiential retail marketing has taken a giant leap forward with the introduction of digital media on the store floor.

Some retailers are pushing digital signage a step further, by creating a retail experience in which customers and retailers better understand each other via data shared on mobile devices and broadcast to strategically located digital signage in the retail store.

IdentityMine recently worked with Microsoft to demonstrate an experiential retail marketing solution that delivers customized retail experiences to consumers while empowering store employees to focus the in-store experience of their customers.

All of this is accomplished via interactive digital media and software that integrates mobile phones, tablets, in-store kiosks, and digital signage via cloud computing!

In the video above, you can see how the experiential retail marketing begins when a consumer browses the retailer’s online store, creates a mobile wish list (in this case on a Windows Phone 7, but it can be achieved on any mobile device), downloads product information, and later locates desired items in-store.

Once in the retail environment, store personnel are alerted that the shopper has arrived, can view the shopper’s wish list and browsing history on their tablet device, and can provide fast and personalized assistance to the customer. This software solution allows shoppers to compare products within the retailer’s inventory (rather than by visiting competing sites), and they can get the instant gratification that comes with an in-store purchase.

During the customer interaction, retail staff can digitally ‘toss’ the shopper’s items to a digital display using the Cloud.

IdentityMine developed the custom applications for Microsoft using cloud, gesture, touch, voice navigation and cross-device/cross-platform applications for in-store, self-service use.

Users can instantly learn about product details and features, lookup products or product categories; access downloadable coupons; participate in personalized promotions, and be exposed to cross-sell/ up-sell offers, providing incentives for shoppers to purchase in-store.

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This entry was posted on Friday, March 11th, 2011 at 07:14 @343 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.