DailyDOOH

Adrian J Cotterill, Editor-in-Chief

The UK’s Life Channel has teamed up with Universal McCann Birmingham and International Poster Management to run a Text Based Collection for the Victims of the Japan Earthquake

The advert will feature across all three of The Life Channel’s networks (School, Malls and GP channels) for the next two weeks.

The advert will appear on more than 4,000 screens throughout the UK, reaching in excess of 10 million viewers in an effort to raise large amounts of money for the victims of the Japan disaster.

The static advert informs viewers that they can donate GBP 3 to the victims of the Japan earthquake simply by texting ‘WORLD’ to 70007.

We;d urge all our UK readers to join in by texting and donating to the families and children impacted by the devastating Japan quake.

This entry was posted on Tuesday, March 22nd, 2011 at 19:24 @850 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.