With a tailor made editorial project, Turin-based DOOH.IT has faced the challenge of creating a videomagazine dedicated to integrate the contents of the exhibition “From tradition to future: communication on the move”, organized by ATM (Milano Underground and transport company) and IGPDecaux.
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The exhibition, which opened March 23rd inside Porta Garibaldi’s underground station, can count upon three videowalls and one showscreen installed inside the station itself, and one LED maxi-screen in the nearby Corso Como.
The videomagazine contains video contributions from 8 different content partners, ontop of digital advertisments and animations related to the Exhibition and to the sponsors. All content has been integrated and is being broadcasted usingC-nario; the daily schedule includes over 18 hours of programming, in loops that repeat-with different content every 20 minutes.
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The showscreen is also a wi-fi hotspot, promoting the existance of a mobile-optimized website [3].
The Exhibition will be open until April 30th, and will allow visitors to appreciate the potential of multidevice digital communication.