Adrian J Cotterill, Editor-in-Chief
As we mentioned yesterday Amscreen, the UK’s largest nationwide digital media network owner, has teamed up with Home Improvement retailer Wickes to deliver what is believed to be the quickest ever turnaround on a National Digital Out of Home campaign.
No less than 40 minutes after agreeing the campaign and providing copy, the one-day campaign for the Home Improvement retailer’s catalogue went live on the Amscreen network, broadcasting on over 1,500 screens throughout the UK.
The campaign, being shown on the company’s forecourt screens, will be seen over 2.9 million times in a 24 hour period between Thusday and Friday. The campaign was secured by Amscreen’s exclusive media sales partner Digicom.
Simon Sugar, CEO of Amscreen, told us “We are delighted to be carrying a one day campaign for national home improvement retailer Wickes that would normally only be communicated in national press or radio. Despite receiving and approving copy late yesterday we were still able to have the campaign displayed nationwide within minutes. We don’t believe this has ever been done before but our unique technology enables us to respond to client needs immediately in a way no other network owner can. This campaign is proof that clients are increasingly turning to Amscreen as a cost-effective addition to national press when booking last-minute campaigns.”
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