DailyDOOH

Adrian J Cotterill, Editor-in-Chief

As part of a premium outdoor campaign breaking this week, the award-winning luxury airline Emirates has rebranded Ocean Outdoor’s spectacular Silver Screen on London’s M4 (Ocean Outdoor’s Silver Screen is the biggest digital site on the M4, dominating routes in and out of Heathrow Airport.).

Emirates is the first advertiser to extend the creative canvas onto the physical structure of the large format site, creating significant brand amplification.

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This entry was posted on Thursday, March 31st, 2011 at 11:36 @525 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.