DailyDOOH

Adrian J Cotterill, Editor-in-Chief

http://www.seesawnetworks.com/digital-out-of-home-media-awareness-and-attitude-study-2007/

This is a REALLY great report from OTX and SeeSaw Networks – as good as the (old) excellentr Avanti Screenmedia reports we used to see a few years ago covering the UK.

There’s not much to say about it except how good it is and it is obviously well worth a read and as wide a circulation as possible.

I did particularly love one of the quotes at the end of the report as below, which shows that (traditional) media is starting to get what our sector is doing.

“The OTX study confirms that digital signage has reached critical mass as a component of an advertiser’s media mix…And I think there’s more we can do with this medium every day.”

Greg Smith
COO Neo@Ogilvy
A digital and direct media company of OgilvyOne Worldwide

http://www.seesawnetworks.com/

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This entry was posted on Thursday, November 1st, 2007 at 08:56 @414 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.