I was excited, no make that interested to see a post over at MediaPost entitled Okay, Scratch DOOH, Make that IOOH. The ‘I’ is for Interactive.
I was excited, no make that interested to see a post over at MediaPost entitled Okay, Scratch DOOH, Make that IOOH. The ‘I’ is for Interactive.
July 25th, 2011 at 16:02 @710
[…] has integrated a recent TV campaign in Japan with an very innovative digital out of home campaign that comes complete with built in interactivity for consumers courtesy of an engaging […]
December 30th, 2011 at 16:24 @725
[…] the results are posted. This is great example of how Digital-Out-Of-Home(DOOH), when executed as Interactive-Out-Of Home(IOOH) can stop people in their tracks and command their attention. The activation clearly demonstrates […]