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#MPDOOH Is NFC the Future of Mobile?

JP Biamby

Ideas presented at an Augmentation panel at Mediaposts’ Digital Out Of Home Forum hinted that the future of mobile devices may possibly be NFC.

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An innovative discussion ensued between the panelists about QR codes, Augmented Reality and Experiential Marketing campaigns. We previously reported about the successful interactive DOOH activations with one of the panelists, Harry Dewhirst of Amobee Systems.


This entry was posted on Thursday, April 14th, 2011 at 21:27 @935 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “#MPDOOH Is NFC the Future of Mobile?”

  1. Conscientious Objector Says:
    April 15th, 2011 at 14:59 @666

    Except that there is only one over-priced handset in the US that is NFC enabled. That speaks to a low adoption curve.

  2. Experiential Advertising » Archive » NFC Tech Seeks Critical Mass Says:
    June 7th, 2011 at 07:15 @343

    […] technology might possibly be the future of mobile technology as we previously reported, however with so few phones in the market that currently support NFC technology coupled with a less […]

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