DailyDOOH

Geny Caloisi

Popai is holding a ‘Digital media in retail’ seminar on

10th May 2011 – 12.30pm-3.30pm. The afternoon gathering, held at the Mozart Room, Level 4, Barbican Centre, Silk Street, London, will explore the challenges of understanding and implementing business models which, from the outset, retailers have been establishing to enable performance measurement throughout the lifetime of a network.

Some of the subjects on the agenda are: ‘Understanding and measuring the success of digital screens in a retail environment;’ ‘Using automated audience measurement to optimise the efficiency of DMiR’ and ‘Demonstrating the ultimate measurement 
of success.’

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