DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Geny and I are heading out to Moscow at the end of this month for Digisky’s DOOH conference (May 31st at the Korston Hotel) entitled ‘Digital Signage, there is no alternative!‘

There’s a whole host of good speakers provisionally lined up; David Drain, Guillaume de la Tour, Victor Osipov, Anastasia Yusina, Vladimir Kozlov to name but a few and I figured I would have my work cut out to impress amongst that lot.

Then an idea came to me as I was sailing around the Canary Islands last week. We are doing a branding exercise for a large hospitality chain based on the ‘lifetime value of a customer’ and based on their digital footprint.

My presentation ‘Don’t you know Who I Am?‘ is going to demonstrate what digital signage and digital out of home should be doing in this context.

 Print This Post

Tweet

This entry was posted on Tuesday, May 3rd, 2011 at 09:46 @449 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.