DailyDOOH

Geny Caloisi

Venezuela: Gelato e Caffe, an expanding franchise of ice creams in Venezuela, has decided to further its relationship with its clients by implementing digital menu boards linked to Twitter and Facebook.

Venezuelan Digital Signage specialist IMVINET, was contracted to develop and implement a dynamic Digital Signage MenuBoard to integrate, not only the product options available, but also the social networks.

The MenuBoards are installed in Las Mercedes and El Hatillo in Caracas and soon the store of Altamira, which is about to open. Gelato e Caffe is using this channel to display real-time menus and promotions, but it also serves to inform community events and weather.

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