Gail Chiasson, North American Editor
David Palermo has just joined Scala as senior director of marketing, U.S and Oceania, reporting to Tom Nix, vice-president, Americas and Oceania.
Palermo, former vice-president marketing at SunGard for the past 13 years and earlier in marketing with Compaq, will have lead generation, media relations, advertising, and resellers’ support among his responsibilities.
Palermo is based at Scala’s offices in Exton, Pennsylvania.
Also at Scala, Keith Zoeller, former partner relationship manager, south, has been promoted to product specialist, national.
Follow DailyDOOH