DailyDOOH

Adrian J Cotterill, Editor-in-Chief

News in this week that Andy Querin, previously president and CEO of Zoom Media in Canada has joined KB Media Inc. as President & Chief Operating Officer.

David Brisson, in his new role as CEO at KB Media Inc. told us “Andy is a major acquisition for KB Media and will play a vital role in cementing our position as Canada’s most effective ad platform. Bringing him on board makes a strong statement about our commitment to the Canadian marketplace and the digital landscape.”

KB Media Inc. described as one of Canada’s fastest growing out-of-home companies, also announced a multi-million dollar investment in its mirror advertising product upgrades.

KB Media boasts that it has the highest number of mirror advertising products in the marketplace at 3,000 ad faces and growing. Newest venues include high profile sites, Ontario Place, Powerade Centre, The Ballroom, Wayne Gretzky’s, Copps Coliseum, The Cellar and Section 3 Bar.

Perhaps the unique feature of KB Media’s mirrors is a sensor that counts the number of impressions and changes the image of the patron to a colourful, digital advertisement, both as a still and motion image.

This major cash infusion will arm their specialized mirrors with the latest in hi-tech sensors, polished chrome frames and high quality glass, making for a cleaner, visually enhanced digital presentation and the pinnacle of technology in the marketplace.

This entry was posted on Thursday, May 5th, 2011 at 09:29 @437 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.