Gail Chiasson, North American Editor
With much of the attention given over to the importance of analytics and metrics by various speakers at Scala’s Connected Signage Conference in Philadelphia this week, Intel’s AIM Suite as discussed by Haroon Mirza, director of business development, anonymous video analytics, Intel Corporation, garnered major interested both as a speech and at the demonstration booth in the small exhibition area.
“If you can’t measure it, you can’t manage it,” Mirza said of digital out-of-home.
AIM offers anonymous video analytics, with its ability to judge whether the viewer of a screen is a man or woman and of an approximate age group – ideal information for targeting a campaign – but also offers complete privacy with no recording of or storing of the viewer’s information.
AIM offers correct face detection 98% of the time, can judge gender 86% of the time, and age 70% or more of the time, depending on four different age groups.
“It can help you to decide where to place screens and can optimize return on objectives and return on investment,” said Mirza, who showed examples of the successful use of the product by Adidas, Procter and Gamble and Kraft. While all the examples were of interest, its use by the shoe company to display shoes of interest according to the viewer as identified by AIM was quite fascinating.
The product is software license-based and is geared for indoor use.
May 6th, 2011 at 13:12 @592
His was my favorite presentation of the event. Let the all important data flow!