DailyDOOH

Adrian J Cotterill, Editor-in-Chief

AIM listed i-design group PLC , the folks behind atmAd announced yesterday Barclays Bank plc as a major new banking customer.

Ana Stewart, CEO of i-design, told us “Barclays selected our technology after a rigorous tender process. We believe that our marketing solution provides unrivalled technological advantages and gives banks the flexibility and tools to unlock new ways of communicating and engaging with their customers.”

The contract to supply atmAd, covers Barclays’ entire UK estate of circa 4,000 ATMs and kiosks. The platform independent atmAd solution is feature-rich and is relatively simple to implement as a discrete application, requiring minimal integration with a bank’s existing self-service platform.

Following the implementation of this contract, i-design Group’s total licensed ATM and self-service estate will increase from approximately 17,000 machines to 21,000 ATMs, of which 9,900 ATMs are available for third party advertising.

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