DailyDOOH

Geny Caloisi

Norwegian company Gresvig Group has chosen ZetaDisplay’s Digital Signage media platform for its stores. Gresvig Group is divided into two areas, Sport and Textiles. The Sport division consists of the G-Sport, G-Max and Intersport chains, which are the leaders in Norway for sport and leisure equipment. Their other division, Textile, is managed via Voice Norge AS through the retail chains of Boys of Europe, Match and VIC. In all, the Gresvig Group has in the region of 700 chain stores with a combined turnover exceeding SEK 6,000 million.

For the digital signage rollout of the company will start with, two zones are to be delivered in the G-Max stores. One zone consists of a large video wall at the entrance to each store, which is to profile the chain, and there is another zone inside the store presenting running shoes. G-Max is a new superstore concept within the Gresvig Group, and has by far the foremost sport and leisure equipment retail stores.

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This entry was posted on Tuesday, May 24th, 2011 at 10:00 @458 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.