DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Rumour has it that PlayNetwork has won the in-store audio business for retailer Sunglass Hut in the UK.

Speaking to some of the competition who were in the final running they told us that it was only for a 6-12 month (trial) period at which time the retailer would do a full RFP.

That seems a little weird as we are not sure that Sunglass Hut or any retailer for that matter would install brand new hardware for such a short period.

 Print This Post

Tweet

This entry was posted on Tuesday, May 24th, 2011 at 10:00 @459 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.