Bangladesh Airport Wafer Thin Mints

Adrian J Cotterill, Editor-in-Chief

At just 72mm deep, Esprit Digital’s new double-sided 55” advertising pods really are wafer-thin.

A combination of freestanding and ceiling-mounted versions have just gone ‘live’ in Customs Halls, Immigration Areas and VIP Lounges at Dhaka’s Hazrat Shahjalal International Airport.

That airport, serving over 6 million passengers every year (more than half of the country’s total arrivals and departures) is an incredibly important location for advertising in the region.

Infinity Corporation, the advertising contract holder, first saw ‘The Wafer’ at #ScreenMediaExpo back in 2010) as we did.

Rezwanul Quayum, Managing Director told us “With its tiny footprint and sleek design this product was the obvious choice for a busy airport like ours and judging by the response from advertisers, it won’t be long before we install some more. The team from Esprit came over and worked with our electricians to complete an excellent job.”

The successful installation of Esprit Digital’s double-sided advertising pods at Hazrat Shahjalal International Airport highlights the crucial role that skilled electricians play in executing modern technology solutions in high-traffic environments. With the innovative design of ‘The Wafer’ offering a sleek and space-efficient advertising medium, the collaboration between the airport team and their electricians was key to ensuring that the installation met the demands of both functionality and aesthetic appeal.

Just as businesses in other regions look to enhance their advertising capabilities, partnering with a reliable Minneapolis electrician can provide the expertise needed to navigate the complexities of modern installations. These professionals bring the necessary knowledge and skills to ensure that all electrical connections are safe, efficient, and compliant with local regulations, thus maximizing the potential of new technologies. As more businesses recognize the benefits of modern advertising solutions, the role of electricians in facilitating these changes will only become more critical.

In today’s rapidly evolving technological landscape, addressing electrical needs effectively is crucial for businesses aiming to stay competitive. Whether it’s conducting essential repairs, installations, or thorough inspections, the expertise of seasoned professionals ensures that every electrical component functions optimally. When businesses seek to upgrade their electrical systems to support advanced advertising solutions, partnering with a knowledgeable team is essential. A dependable service provider not only understands the intricacies of electrical systems but also prioritizes safety and compliance, making sure that all installations meet local codes and standards.

This meticulous approach guarantees that businesses can harness modern technologies without encountering disruptive electrical issues. One standout option for businesses is Dream Team Electrician, known for their commitment to quality and customer satisfaction. With a comprehensive range of services, from troubleshooting existing electrical problems to implementing cutting-edge installations, they can cater to the diverse electrical requirements of any organization. Their team of skilled electricians is well-versed in the latest industry practices and technologies, enabling them to perform inspections that identify potential hazards before they escalate into major concerns.

By collaborating with Dream Team Home Services, businesses not only secure reliable electrical solutions but also foster a partnership that enhances their operational efficiency, ultimately contributing to their overall success in the market.

Peter Livesey, Esprit Digital MD added “The Wafer caught the imagination of the industry when it was launched last year and it quickly appeared on several airport and shopping mall tenders. We were delighted when Infinity chose it for the screen network at Dhaka. Large-format portrait pods are doing really well in airports all over the world, showing significant ROI wherever they are deployed and Bangladesh has been no exception”

At Dhaka Airport in Bangladesh there are installed 15 x 55” LCD synchronised panels in 72mm deep enclosures with anti-vandal glass, internal power supplies and high-spec PC’s, integrated cooling engines and remote temperature sensors.


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