Adrian J Cotterill, Editor-in-Chief
Observant readers will know that last week, after a very secret squirrel meeting at #InfoComm11 in Orlando we “Learnt of plans of (an) upcoming ‘three most dangerous men in digital Signage’ story” from someone well known in the industry.
Intrigued we reached out to them to find out more and got permission to take their idea to the next level and gather industry feedback for a fuller, more rounded post.
So. who do you think are the three most dangerous people in the Digital Signage Industry?
We don’t usually encourage anonymous comments but in this post we will make an exception. So come on folks tell us please who you think is doing more harm than good to the industry at the moment?
You can also email in comments. Everything will be kept confidential but bottom line be honest please.
You can trust us to total up all the votes, make a top three and do an extensive write up – even if that includes people we love or even ourselves!
June 21st, 2011 at 20:11 @883
1. The purveyors of bogus digital signage Doctorates.
2. Those that accept them.
3. Everybody who doesn’t have PhD after their name.
June 21st, 2011 at 20:11 @883
Lyle Bunn, Steve Gurley, Phil Cohen
June 21st, 2011 at 20:40 @902
Minkus, Brian Roberts (CEO of Comcast) and the IT Project Manager
June 21st, 2011 at 20:51 @911
Well it ain’t me unfortunately. The power-crazed social misfits in IT are definitely a good call though!
June 21st, 2011 at 21:00 @916
Vincent Rice, Vincent Rice and Vincent Rice
June 21st, 2011 at 21:08 @922
Gotta be this guy: http://onthecspot.com/archives/567
June 21st, 2011 at 21:13 @925
I am still not sure what this post is all about, but I am nonetheless voting for myself because of my massive ego and because after a couple of beers I can tend to go Italian and talk with my hands. Pint glasses get knocked over and nearby heads whacked without warning. It all gets terribly dangerous.
June 21st, 2011 at 21:23 @933
ME! for calling a spade a spade. or you a Wanker.
One of the worlds oldest sign guys! Ha! oldsignguy MPE
Somebody please disown non-certified sellers of speed learning and certified expert level DS snake oil. Only 1 source has ever had certified expert level users and that was Scala. The expert users group formed in the mid 90’s. If you weren’t part of that group, then your simply not old enough. 🙂
PS
-Budget price software
– Filling Clients heads all full of false expectations of free, cheap, easy, forever sustainability, future releases, mobile version, candy canes.
June 21st, 2011 at 22:33 @981
1. “Dr.” Bunn- eventually people will see thru his act.
2. The self-dealing powers at DPAA, helping noone but themselves.
3. Pierre Richer- All hat, no cattle. Vukunet set the industry and NEC back 2 years.
June 21st, 2011 at 22:43 @988
Numero uno its Adrian. No question.
Numero two. Gonna say adrian
Numero three, between Adrian and Adrian.
🙂
He is dangerous.
June 22nd, 2011 at 01:14 @093
1) DS software companies claiming to been involved in networks they are not
2) DS software companies selling cheap software which does not get them the deal but enables the customer to beat up the real software providers to drop their price
3)DS companies who believe their own hype
June 22nd, 2011 at 07:47 @366
It used to be Sir Fabulous Fabian of the Steaming Stool as his bite was infinitely worse than his bark. Mind you since he was retrenched yet again, it’s akin to being savaged by a dead sheep. Today’s greatest menace must be the ‘ Proclaimers’ from the panel manufacturers promising cures for all communication ailments.
June 22nd, 2011 at 13:56 @622
“three most dangerous men in digital Signage”
Anybody who runs whilst carrying a plasma display.
Anybody who runs whilst carrying a Microtile.
Definitely anyone who offers to buy you lunch at any of the quick-serve units at a digital signage exhibition, particularly the RAI in Amsterdam.
June 22nd, 2011 at 14:24 @642
Why not the most dangerous women in Digital Signage – you know you are out there.
June 22nd, 2011 at 15:01 @667
Dear Conscientious Objector if you insist …
. Lisa Rokny at CBS Outdoor for not understanding pretty much anything
. Sue Danaher for being a Mike Da Franza lackey at the DPAA
. Phil Cohen’s harem at Saddle Ranch Productions
June 22nd, 2011 at 15:23 @683
Alain Bodenstedt at Scala EMEA HQ.
June 22nd, 2011 at 16:09 @714
I love you Adrian xxx
Roxanne – OUCH! You go girl.
June 22nd, 2011 at 17:23 @766
This is easy to have a rant about and these names may not be relevant to DOOH really anymore but….
Andrew Prodromou
Gary Truman
Adrian Cotterill (This one probably isn’t true but I see a bandwagon to jump on!) 😀
June 22nd, 2011 at 17:34 @773
Dr. John,
Firstly, to be a pedant – wasn’t the character in LiS a Professor not a Doctor.
Secondly, can’t claim any knowledge of #2 and #3 on your list, but my very limited knowledge of Lisa is that she’s quite switched on, but seems to restrict her interest to the things that truly affect her role at CBSO where she can add value rather than treading on the toes of the other specialists in the company.
Your mileage may, of course, vary.
BTW, I have no commercial interests in CBSO in any way.
June 22nd, 2011 at 19:50 @868
No additions here (hence listing my name) but is there any chance you can implement a FBesque “like” system in place? There’s sooooooo many comments I really, really LIKE.
Raffi
June 22nd, 2011 at 20:11 @883
How about the three shopping-mall contract plumbers that forgot to put the sprinkler heads on before a pressure test (true story)
June 23rd, 2011 at 10:35 @483
Wingman. We have dozens of email ‘votes’ as well. We will give this thread a week or so then collate and will do a poll. We like the idea of ‘like’ and our R&D boys are looking at it.
June 23rd, 2011 at 16:20 @722
It has to be without a doubt the self proclaimed, most innovative digital signage platform ever in the history of the world….COMM CADDY
Or should I say, glorified napkin holders with someone else’s hardware and software
June 23rd, 2011 at 19:30 @854
Definitely the most harmful people in the industry are those that pretend their stuff is “Free” when it most definitely is not. It muddies the waters for the rest of us.
1- CEO of MediaSignage. Your software is not free, and it is not even remotely good. Just go away and die already. Unfortunately, they won’t, because they have good SEO and pay dearly for google ad sense.
2- deleted by editor in chief
3- The CEOs of all the “me-too” software companies. The world doesn’t need 500 pieces of software that do exactly the SAME THING. You’re not special, just go away. I heard that “daily deals” websites are hot right now… get your outsourced indian coders to build one of those.
June 27th, 2011 at 18:09 @798
While bunn & co, etc. are the easy answers, the correct answers are the CEOs of PRN, RMG and [insert name of other large, visible network here]. If any of these “too big to fail” networks were to actually fail — in particular RMG considering all of the bullshit hype they’ve been generating and/or promoting
June 27th, 2011 at 18:18 @804
To call PRN and RMG too big to fail is ludicrous. I was in the industry for 12 years. It existing in nascency for 5 or so before that. So in 17 years this industry has created two companies each of which generates $40MM give or take $20MM that can be classified as too big to fail ?!?!?!? These same folks who guided the growth of these companies should be deemed dangerous for taking their hands off the tiller in the last five years. This industry dreams small and fails big. Mobile Marketing is 1/2 as young and far larger already. Those folks dream big and are delivering innovation beyond aping the analog equivalent.
June 27th, 2011 at 18:56 @830
The Conscientious Objector makes for truth well told! Well written Peacenik !
June 27th, 2011 at 20:57 @914
“too big to fail” is a term politicians use as an excuse for using taxpayer dollars to rescue failed businesses of big contributors. There will be no rescue for failed digital signage networks or vendors. You are on your own, people. PRN has arguably already failed. RMG is hardly too big, and may not be in the top six grossing DOOH networks out there. Neither is dangerous to anyone who has not invested in them.
June 28th, 2011 at 22:08 @964
The folks who are most damaging to this industry are those who constantly make the rounds at the industry conferences, endless press releases, ect and discuss sales numbers and growth rates that are simply ficticious. The failures far outweigh the successes yet the stories that are spun would lead one to believe other wise. The same old names (network CEOs) that are ever present, hide behind the “we are a private company and cannot share sales numbers” are simply snake oil salesmen. You would be amazed at how small most of the revenue numbers are…..
June 30th, 2011 at 20:57 @914
The most dangerous men to digital OOH are the ones who give brands a better advertising offering. The most dangerous men in digital signage are those who make the customer think that the solution is cheap and easy.
July 2nd, 2011 at 04:54 @246
[…] Last week, DailyDOOH posted a fun little article asking a rather interesting question: Who are the most dangerous people in our industry? Dozens of commenters (mostly anonymous) proffered suggestions, naming well-known consultants, CEOs […]
July 3rd, 2011 at 23:18 @013
Definitely Paul Lindstrom of Nielsen for peddling low quality research as “audience measurement” and getting the DPAA to buy into it. As far as I know, many of the Fourth Screen report numbers are based on fewer than 300 intercept surveys.
July 6th, 2011 at 11:46 @532
1- CEO of MediaSignage. Your software is not free, etc. (see earlier rants)
2- Venture caplitalists who give idiots like this money
3- AV dealers who can’t tell the difference between signage products but still sell them claiming to be experts
July 7th, 2011 at 21:41 @945
1) Integrators who sell and deploy to would-be media network operators without helping them truly understand the consumer, and therefore good business and content strategy.
2) Media networks and network aggregators who sell media using made-up audience numbers.
3) Media salespeople who let advertisers run TV creative.
November 7th, 2011 at 06:12 @300
[…] 13:09:55 Last week, DailyDOOH posted a fun little article asking a rather interesting question: Who are the most dangerous people in our industry? Dozens of commenters (mostly anonymous) proffered suggestions, naming well-known consultants, CEOs […]