Spectacolor Says Be ‘Greater Than AIDS’
Clear Channel Spectacolor and Greater Than AIDS, a national campaign developed by the Henry J. Kaiser Family Foundation, a non-profit foundation dedicated to major U.S. health care issues and the U.S. role in global health policy, plus the Black AIDS Institute, a think tank exclusively focused on acquired immune deficiency syndrome (AIDS) in Black America, are running a campaign to bring mainstream attention to the AIDS epidemic.
The U.S. Centers for Disease Control and Prevention estimates that more than one million Americans are living with human immunodeficiency virus (HIV) and, of that number, one in five (21%) is unaware of his/her infection.
The campaign launched June 27, National HIV Testing Day. The Kaiser Family Foundation and Black AIDS Institute teamed up with Clear Channel Spectacolor to unveil a ‘Greater Than AIDS’ public service announcement on Clear Channel’s SpectacolorHD digital billboard in Times Square.
Greater Than AIDS is a national movement that responds to the continuing HIV/AIDS crisis in the U.S., with a particular focus on the severe and disproportionate impact of HIV on Black Americans and gay / bisexual men. Through a national media campaign and targeted community outreach, Greater Than AIDS aims to increase knowledge and understanding about HIV/AIDS and confront the stigma surrounding the disease.
Clear Channel Spectacolor donated time on its billboard to bring mainstream attention to the AIDS epidemic.
The SpectacolorHD display is a powerful out-of-home platform that captures the attention of more than 500,000 people daily in Times Square. The Company hopes to leverage that platform raise awareness about the impact of HIV/AIDS, fight the stigma associated with HIV and other Sexually Transmitted Diseases, and encourage people to protect themselves and get tested immediately.
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