Ogilvy Open House For DOOH Media Owners
Yesterday Ogilvy invited some of the big outdoor media owners including City Gateway Media, Titan, Clear Channel and CBS Outdoor to present their digital capabilities to the creative teams at Ogilvy.
The idea was a presentation to creatives to stimulate discussion, content ideas, creative and opportunities from a DOOH perspective.
There was also the opportunity to showcase some of the innovations in this industry with each media owner setting out a “stall” to demonstrate some of the latest technologies.
City Gateway Media for example showcased their Live Ads capabilities including the Century Radio ad developed in partnership with Amigo Digital.
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