DailyDOOH

Russ Curry, Ministry of New Media

Club Bouygues Telecom (a network of high-street telecoms boutiques) wanted to update its outlets in France with digital installations, including:

• a 24” Vertical LED screen in the central counter display which show the range of mobile phones available in the store (one screen for each sector on offer: Subscription, Professional, Pre-Paid, Internet – i.e. 4 screens per counter plus an additional wall-mounted screen for accessories available in some of the boutiques
• a video wall using narrow edge screens – 2 or 4 according to the layout of the store – which show current offers

Carlipa used its own ‘Carlipa Online’ application which handles remote management of the installation, and also took on the daily operational management of the system.

At present 4 shops have been equipped, and the deployment will continue until the end of the year.

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