Ströer In Talks To Acquire ECE flatmedia
Adrian J Cotterill, Editor-in-Chief
We understand that the German OOH powerhouse Ströer Out-of-Home Media AG is all set to make an acquisition.
ECE flatmedia has a large network
People’s guesses (all wrong) have stretched from the likes of Neo Media Group‘s German operations to the sub division of Deutsche Telekom, i.e Telekom Deutschland GmbH – Zentrum Mehrwertdienste, Out of Home Media (T-OOH).
If I were Ströer I would be investing in reach and Airports are a perfect addition to the train stations and public transport sectors they already have so T-OOH would make some sense BUT we have to say that the shopping mall assets offered up by ECE are a good fit as well.
Whilst Ströer Group and ECE may go to some lengths to deny the discussions to date we are confident that the acquisition will happen and be announced shortly. We have to say that it is a good deal for the industry as a whole.
July 14th, 2011 at 17:02 @751
It could be T-Systems loss making digital signage business in Bonn. Telkom have been trying to dispose of this albatross for a good while. It hosts and installed the BAT Germany network of 2,500 locations. Or it could be Chettadino another loss making investment that T-Ventures made some years ago. Cannot be ECE Flat media as they are in the business of making money.
July 15th, 2011 at 19:14 @843
Oh well as Samuel Johnson said; When speculation has done its worst two and tow still make four! Back to my alchemy and some poison preparation! Good luck to Ströer.