NFC ‘Mobile Gratification’ First Pics

We have the first pictures we believe of the Near Field Communications technology trial that arrived on the streets of New York and Los Angeles this week.

The goal of the US test is to illustrate the potential of NFC, testing the usability of the technology and confirming that it is suitable for use in outdoor media sites across the US.

The bus shelter posters promote the newest season of VH1’s hit series Basketball Wives and displays a call to action that invokes onlookers to tap the NFC icon with their NFC-enabled phone to view an exclusive clip of the show.

Posted by Gail Chiasson on 22 July 2011.

Categories: DailyDOOH Update

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