InMobi Acquires Sprout
Gail Chiasson, North American Editor
InMobi, independent mobile ad network, has acquired Sprout, whose HTML5 rich media creative platform helps make the creation and distribution of mobile rich media much easier for agencies and brands.
InMobi’s global presence (It has offices in Bangalore, London, Nairobi, Singapore, Tokyo and San Mateo, California) combined with Sprout’s rich media technology will help the mobile advertising industry easily build and distribute engaging rich media ads to consumers. Sprout has offices in San Francisco and Honolulu.
Sprout’s cloud-based platform brings efficiency and scale to organizations creating mobile ads and its rich media creatives are compatible with mobile devices supporting HTML5, including Apple iOS and Google Android devices. Sprout works with such leading brands as: Chevrolet, Disney, HTC, Nokia, Paramount Pictures, and Sega .
Sprout will operate as a fully independent company working with the entire mobile advertising industry to solve the HTML5 creation and delivery problem, and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and innovative new ad units.
InMobi’s network delivers the ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. Its investors include: Kleiner, Perkins, Caufield & Byers, Sherpalo Ventures, and Mumbai Angels.
Sprout’s platform creates HTML5 ads that are compatible with leading mobile ad networks, aggregators, and publishers. The company is venture backed by Polaris Venture Partners.
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