Gail Chiasson, North American Editor
The Digital Place-based Advertising Association is taking an industry presentation geared for agency media planners on the road, where it aims to sell the Power of Digital Place-based Media.
“The aim is to help grow the industry,” says Susan Danaher, DPAA president. “We want to show how Digital Place-based fits into the mix.”
The entire presentation, including a technical appendix of facts and figures as well as 86-pages of campaigns as examples is being made available for free. While these latter will be mainly on the web, a few copies will be made available in print form.
The presentation is different from, but complements DPAA’s InfoCenter, the DPAA’s online search and discovery tool launched last March.
The road show presentations have just begun in New York, starting with Omnicom’s OMD and PHD, but will be hitting other cities. A mini-version of the presentation can be found online, but if your agency wants more information on this full, valuable presentation – as Danaher says, “Complete with cookies” – please contact Noah Klas at 646-205-8520 or noah.klas@dp-aa.org
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