Gail Chiasson, North American Editor
Akoo International has joined the Digital Data Exchange, becoming the first media network in the digital out-of-home category to become a member.
DDX is a digital media consortium whose Board members include Apple Inc., EMI Music, Google, Nokia, Sony Music Entertainment, Universal Music Group, and Warner Music Group. Its global standards are designed to help the digital media supply chain more efficiently exchange descriptive and commercial data about music, TV, and video content. By implementing the standards, companies can increase efficiency, decrease costs, maximize revenues, and reduce time to market.
To date, the world’s leading technology companies, rights societies, record labels, digital distributors, and digital retailers have begun implementing DDEX communications standards. Akoo joins these companies in the commercial deployment of the DDEX standards.
“Akoo is very pleased to be an early mover in developing and commercially deploying DDEX standards,” says George Stoikos, Akoo’s chief technology officer. “This initiative helps our content partners – and ultimately our advertisers – more effectively connect with millions of consumers across the U.S.” Stoikos is the executive who led the development of the patented interactive technology that powers Akoo’s flagship television network.
“DDEX welcomes Akoo to its organization,” says Mark Isherwood, DDEX Chief Operating Officer. “Akoo’s earliest collaborative efforts with existing Charter Board members will result in numerous enhancements in content exchange and data quality, so we’re very excited by the longer-term prospects of its involvement in DDEX and its continuing work to develop standards across the whole digital media supply chain.”
Akoo’s Nielsen-rated network is available throughout the U.S. in 161 ‘Akoo Pavilions’, which attract 64 million consumers each month in the most highly trafficked seating environments across America’s premier shopping malls. Akoo’s proprietary interactive technology enables viewers to make on-demand content requests using their personal mobile devices and tablets. Akoo Pavilion visitors can also access Wi-Fi services, connect with friends via Facebook and Twitter, and receive geo-targeted mobile coupons and exclusive special offers.
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