Gail Chiasson, North American Editor
New at Customer Engagement Technology World NY 2011 will be the Out-of-Home Zone where approximately 10 digital media networks will have the opportunity to effectively and efficiently meet with qualified agencies, brand marketers, location venues and other qualified buyers to demonstrate the value of advertising on or licensing your network, in a face-to-face setting.
Advertiser and agency attendees want to understand how advertising on this new media channel will help them reach their target audiences and sell more products, and venues that attend want to understand the revenue and customer experience value of digital out-of-home media networks.
Now networks can meet face-to-face with these buyers easily and affordably, to showcase the value of embracing the new media channel of Digital Out-of-Home/Digital Place-Based Media.
Availability to the Zone is limited to approximately 10 digital media networks, so if you want to participate in the Out-of-Home Zone, contact Lawrence Dvorchik at lawrence@jdevents.com.
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