Russ Curry, Ministry of New Media
dZine has been shortlisted for this year’s AV Awards in the category ‘Digital Signage Project of the Year’ with a promotional infotainment system for P&O Ferries. The custom-built installation was designed for the Spirit of Britain – the largest ever ferry on the cross-Channel route.
The winners will be announced at the AV Awards Gala Dinner which will be held on the evening of Friday 30 September 2011 at the Hilton Hotel, Park Lane, London.
“dZine gave us an easy-to-use solution, custom integrated to our needs. We can swiftly manage the content ourselves, for each of the sections and time slots. Furthermore, thanks to our targeted advertising, we were able to extend the travellers’ spending period, our sales are consistently higher than on our other ships on the route, and our clients enjoy the entertainment and practical information.” – Andy Mortimer, Head of Operations, Onboard Services, P&O Ferries.
Other contestants in the same category are:
- Scala & Newroom Media – Holyfields
- C-nario – National Bank of Greece’s First i-Bank Concept Store
- ONELAN – Innovative ONELAN Digital Signage solution for Ministerio de Ciencia e Innovacion
Described by P&O Ferries as a “Leviathan of the Seas”, the Spirit of Britain is a passenger ferry of impressive statistics. With a length of 213 meters, room for 2,000 passengers and 4 km of vehicles, it is the largest ferry ever built for the Dover – Calais service. When it came to implementing a digital signage concept, P&O Ferries turned to dZine, a Barco company, for a promotional infotainment system, custom programmed for each part of the ship and adjustable in time.
P&O Ferries has roots dating back to the 1830s when the Peninsular and Oriental Steam Navigation was founded. These days P&O Ferries carries nearly ten million passengers a year with a fleet of 23 ships. The company’s passenger services span the English Channel between Dover and Calais, the North Sea between Hull, Rotterdam and Zeebrugge, and the Irish Sea between Liverpool and Dublin and Cairnryan and Troon to Larne.
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