Gail Chiasson, North American Editor
“You have to fit in with the customers’ world or they won’t engage with you.”
Peter Critchley, partner, Beaver Group
“Interactivity is something being being demanded everywhere.”
Damon Crowhurst, senior director, EMEA, Scala
“With Scala, it’s nice that you don’t need storyboards.”
Tony Vermont, head of content creation, Ethniks
“The quality of content is related to how old you are and psychologically how you perceive it.”
Ahmed ElRidi, CEO, Advanced Interactive Media Solutions
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