Gail Chiasson, North American Editor
Lawrence Dvorchik, head of Customer Engagement Technology World, taking place this coming Nov. 9-10 at Javits Convention Center, New York, told us about two of the key educational sessions and reminded us that qualified end-users can attend the full conference at no charge.
- ‘Integration: How to Achieve Intelligent Customer Interaction’ will examine what challenges can be solved or experiences improved through in-store digital screen media. Review strategies needed to effectively integrate digital media that will make the most sense for the environment and your customers. See case-studies of successful deployments that engaged the customers in a dialogue through digital media. It’s not about the technology; it’s about what you enable with it.
Speakers on this topic will include Kari Hume, retail business development senior manager, Cabela’s, and Gerald Buchko, vice-president marketing, Jump.ca, with session chair Tim Ruban, president, Radical Computing Corp..
- ‘ROI vs. ROE: The New Benchmark of Emerging Technologies’ will offer executive perspectives from companies that are currently paving the way to engaging their customers in unique and innovative ways. Hear what is around the corner and be challenged offer solutions that will engage your customers.
Speakers will include Danna Vetter, vice-president consumer strategies, ARAMARK, and Laura Davis-Taylor, senior vice-president & managing director, BBDO/Proximity ShopWork, with session chair Ron Bowers, senior vice-president business development, Frank Mayer & Associates.
These are just two of the many sessions designed to help you leverage the integration of emerging technologies.
You can register for CETW here.
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