Encompass Named Sales Agent for Park Cast
Gail Chiasson, North American Editor
While we were traveling, we see that Park Cast Network, New York-based digital out of home advertising network with displays in parking garages and transit centers across top DMAs in the United States, signed a deal with Encompass Digimedia, a division of Encompass Media Group, to include Park Cast’s network in their portfolio of advertising opportunities.
EMG is a New York City based multi-media sales organization with a strong reputation of finding innovative ways to reach consumers.
Keith Kane, general manager, Encompass Digimedia, says, “The Park Cast Network provides an engaging video platform for national advertisers to reach a high-income commuter audience around drive time, and for local advertisers to conduct highly targeted, block by block media campaigns. Plus, the network is a perfect fit with our other travel focused advertising channels via Hertz, Hudson News, and Host Marriott, allowing us to offer integrated opportunities to reach travelers via multiple touchpoints.”
“We were approached by several different media sales organizations, and we decided to go with Encompass because of its experience in selling non-traditional advertising in major markets,” says Joe Matriss, Park Cast’s managing director. “We think that our network is a great add on to the products that Encompass offers. We look forward to expanding our network with input from the company and its client base.”
With a fast growing reach, Park Cast Network’s demographic is affluent, targeted, and very similar from city to city.
“Another reason we chose Encompass is the fact that it has offices in New York, Chicago, and Los Angeles, that are the cities into which our network is growing,” says Matriss.
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