Adrian J Cotterill, Editor-in-Chief
The current floor plan for next year’s DSE has not been changed to reflect this yet we see but rumour is that Scala has taken the largest booth available at the show which is 50′ X 50′ (that’s something like 232 square metres).
They obviously have big plans for the event in Las Vegas next March. Also interestingly we see that Scala have signed up as a silver sponsor for ScreenmediaExpo in London in May (for the 5th year in a row) and have taken 60 square meters.
Coming off the back of two great (private) International Partner Conferences and a new CEO (Tom Nix) in charge they are obviously fully intent on making even more of a bold statement to the industry.
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