CCAirports And AMI Extend Strategic Marketing Alliance
Gail Chiasson, North American Editor
Clear Channel Airports, Allentown, Pennsylvania, marketer of airport advertising and a division of outdoor advertising company, Clear Channel Outdoor Holdings, Phoenix, has renewed its experiential marketing and sponsorship partnership with Airport Marketing Income, Beaverton, Oregon, an Opus Solutions LLC company.
This alliance aligns with CCA’s strategic initiatives to expand client offerings, deliver innovative brand solutions, improve travelers’ inter-airport experiences, broaden non-aeronautical revenue streams and better serve the travel market.
The new multi-year deal enables CCA and AMI to continue to combine their synergistic efforts to capture the attention of travelers by devising creative ways for brands to market within the airport environment, and providing airports with a distinct marketing edge.
“AMI has established itself as a leading expert in non-traditional in-flight and airport advertising,” says Toby Sturek, president of Clear Channel Airports. “As the premier global airport marketer, we understand that it’s critical to bring a heightened level of marketing options to the advertisers and airports we serve, in addition to enticing a solid base of prospective forward-thinking clients. In partnership with AMI, Clear Channel Airports plans to leverage the synergies of our combined businesses to expand creative concepts, extend brand reach and enhance the experience of airline travelers.”
The two companies began their relationship in 2009 and have developed effective programs for such brands as BlueCross BlueShield, Dunkin Donuts, Google, Hotels.com, Lexus, Pepsi, Sprint, Under Armour and more. Together, the companies focus on non-traditional marketing methods that are designed to engage and interact with consumers, while relying on creativity and innovation to get brands noticed and messages heard. CCA and AMI implement a range of portfolio programs, including Naming Rights and Venue Sponsorships, Experiential One-to-One Marketing Campaigns, National Health & Wellness Initiatives, Product Rights, Supplier Sponsorships and Audio rights, in addition to devising other cutting edge approaches.
“As Clear Channel Airport’s strategic partner, we will continue to drive this dynamic ad category by helping brands and airports of all sizes achieve new levels of exposure and revenue through enhancements in technology and product offering,” says Jeff Eischen, executive vice- president of AMI. “Our complementary teams bring the bench strength and superior service needed to explore innovative ideas that showcase brands and diversify airport revenue streams.”
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