UK’s Largest Network Digital Mall Screens?
Adrian J Cotterill, Editor-in-Chief
Clear Channel has won the outdoor advertising contract for Westfield Regional which will see more than 100 digital screens installed in top ranking malls in major cities across the UK including Birmingham, Derby and Belfast. CCUK also won a contract extension with Meadowhall to install new digital screens which, together with Westfield Regional, will expand its digital portfolio by 60%, creating what we believe is the UK’s largest network of digital mall screens.
In total CCUK’s current digital mall estate of 180 screens will now grow to 288 – an increase of 60% by Q1 2012 (giving advertisers the opportunity to reach a total footfall of more than 8m shoppers per week).
According to Matthew Dearden, CEO of Clear Channel UK “2011 marks a step-change in delivering on our digital ambition and the expansion of our successful digital malls portfolio is a critical part of our growth strategy. We are committed to delivering enhanced advertising opportunities to grow our clients’ businesses and out-of-home’s share of the media marketplace.”
So bottom line, every mall will be installed with new bespoke, Clear Channel-designed 1080 Full HD high brightness units with a clean, modern design packed with the latest in digital technology.
Clear Channel’s partnership with Meadowhall in Sheffield has already involved the installation of 34 additional digital screens.
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