DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Amscreen, the UK’s largest nationwide digital media network owner, announced that it was expanding to foreign shores for the first time following a deal with BP Europe SE back at the end of July.

On the 1st December we noticed that they had reached five hundred (the current deployment total is a massive 514).

Amscreen CEO, Simon Sugar told us that deployment proper started in Germany on Thursday 3rd November 2011 and over the weekend we thought that surely, 500 installs in less than four weeks must be some kind of a record?

Well, not so according to our readers and we now have something of a leader board…

1. McDonald’s McCafe Digital Menu Boards USA. Over 13,000 sites in a little over 3 months, that’s 3600 per month with an average of 750-850 per week (STRATACACHE)
2. AT&T Mobility iPhone USA. 2,650 installs in 6 weeks (STRATACACHE)
3. 1,600 locations for the UK’s National Lottery in 6 weeks (signagelive)
4. Amscreen’s BP Forecourt Network Germany. 500 locations in just under 4 weeks

… (again) unless our readers know different!!!

This entry was posted on Monday, December 5th, 2011 at 07:16 @344 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.