New DOOH At Harrisburg International
Gail Chiasson, North American Editor
A multi-year renewal of the partnership contract between Clear Channel Airports, marketer of airport advertising, and Harrisburg International Airport – under which CCA is the exclusive advertising marketer for the airport – will see CCA invest in new digital displays, an interactive touch-screen kiosk and charging stations.
The investment will include a new set of large format energy-efficient digital LED screens, computer charging stations, tension fabric displays, along with the interactive touch-screen kiosk that will provide information on the airport’s amenities and services. The new installments will provide an upgrade to existing displays in high-traffic passenger areas throughout the airport’s concourses and baggage claim, aiming to improve passenger convenience and heighten the overall travel experience.
The airport also offers FLYsmart, CCA’s free location-based mobile app that allows travelers to quickly locate services in terminals, as well as browse live feeds of arrival and departure information.
“We look forward to creating a new energy that will complement the seven-year old facility,” says Timothy Edwards, executive director of the airport. “Harrisburg International Airport is one of the prime advertising locations within the state capital, and the enhancement of the CCA displays will provide businesses with even more imaginative and engaging ways to connect with their target audience.”
Harrisburg International Airport, located in Middletown, the state capital of Pennsylvania, serves more than 1.3 million passengers annually. CCA will enable area businesses to communicate the vitality of the region and market to a captive, upscale travel audience via its new advertising displays.
“The demographic profile of Harrisburg International Airport is unique,” says David Lorenzo, project sales manager, Clear Channel Airports. “Reflecting its location within the state capital, the airport serves a diverse population of government leaders and Central Pennsylvania business travellers and we are thrilled to introduce our newest and most innovative advertising platforms to this audience segment. With the newly extended contract, our roster of existing clients will now be able to plan their budgets early and fully reap the benefits of the enhanced displays.”
CCA will replace existing edge-lit signs with the aforementioned energy-efficient LED displays, and add pay-phone structures with computer charging stations that come with tension fabric displays in all three of Harrisburg International Airport’s concourses. CCA will also be installing eight 52” LCD screens in the baggage claim area, which will house a DSC3 interactive digital touch-screen. Additionally, the main security check-point will receive a 46” LCD sign that will update passengers with airport information.
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