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Russ Curry, Ministry of New Media

Described as “the exhibition that reinvents point-of-sale” the MPV Marketing At Retail Show kicks off tomorrow in Paris (the event takes place 27th – 29th March 2012 at the Porte de Versailles – Pavilion 4).

Organised by Reed Expositions on behalf of POPAI France (the French Institute of Communication and Advertising at the Point-of-Sale), the MPV exhibition (Marketing Point de Vente) is a biennial event dedicated to marketing solutions for point-of-sale.

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