Gail Chiasson, North American Editor
Chatsworth, California-based Provision Interactive Technologies Inc., a subsidiary of Provision Holding, Inc, has integrated Intel AIM Suite, an audience impression metric technology, into Provision’s 3D holographic kiosk displays.
And in further news, Provision has partnered with Premier Retail Networks LLC to provide advertising sales, creative strategy, programming and custom content for the kiosks that will soon roll out in thousands of prime locations with retailers nationwide.
Each Provision 3D kiosk contains a 3D holographic display at the top of the device with a 2D interactive screen below that provides consumers access to information, promotions, rewards, coupons and product samples. Brand marketers will be able to run 3D advertising and engage viewers through the interactive interface. The ability to dispense coupons and product samples from the kiosks will allow advertisers to offer highly motivating sales influencers at the point of purchase.
The Intel AIM Suite technology allows Provision to anonymously monitor viewer information on key demographics and metrics such as the amount of time a person spends looking at the 3D holographic display. This information leads to more targeted, relevant advertising for shoppers, and marketers can gather more accurate data on consumer behavior and purchase influencers.
PRN’s creative strategy, programming and custom content services will enable Provision to engage consumers with a captivating and entertaining shopping experience, and through PRN’s ad sales services, brands can leverage this experience to bring their products to life.
“The opportunity for Provision to partner with Intel and PRN in retailing is exciting because this provides a complete integrated package,” says Curt Thornton, CEO of Provision. “PRN’s entertaining content helps retailers create an engaging 3D experience for their shoppers, and advanced analytics is beneficial for marketers.”
“With the integration of Intel AIM Suite into Provision’s 3D holographic kiosks, advertisers are now able to obtain measurable results for their campaigns while maintaining the privacy of shoppers,” says Jose Avalos, worldwide director of retail for Intel Corporation’s Intelligent Systems Group. “The ability to offer anonymous audience measurement in retail and digital signage applications enables retailers and advertisers to deliver targeted content for shoppers and track return on investment with greater accuracy.”
Ahmad Ouri, president of PRN, says, “Teaming up with Provision and the integration of the Intel AIM Suite into Provision’s 3D holographic kiosks is consistent with our growth strategy and our focus on providing analytics and ROI data to our advertisers. We are proud to work with these innovative partners on the cutting edge of 3D and audience measurement technologies.”
Provision’s 3D holographic display systems represent a revolutionary technology that provides the projection of full-color, high-resolution videos into space detached from the screen, without any special glasses. The company was the recipient of the 2010 Frost & Sullivan 3D Holographic Display Product of the Year Award.
Follow DailyDOOH