When I noticed this Augmented Reality experience by Disney on Sixteen:Nine, I was intrigued at first but then after watching the video I was left feeling a bit unsatisfied.
Obviously, these types of augmented reality experiences are not new, however if you are like me, you might have believed that an old school powerhouse like Disney, with deep, deep pockets would have pulled off something daring that no one has ever seen before.
Still, with multiple Disney characters making an appearance on screen and the added special-effects-editing of the video, and throw in permission for such an execution in Times Square it is all in all a nice attempt at an interactive DOOH campaign for the little mouse house.
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