Desk Media Screens@BAA
Adrian J Cotterill, Editor-in-Chief
Add screens to and above Internet kiosks and add media content to the Internet kiosks themselves and what do you get?
“Desk Media Screens” according to Spectrum Interactive and Beaver Solutions!
The “Desk Media Screens”, are a set of PC style screens running various forms of digital media including flash animation, video and web based content, positioned close to existing Spectrum Internet Desks. The screens operate independently from the Desks, and are monitored and updated remotely in real-time using Scala InfoChannel 5, supplied and managed by Beaver Solutions.
Obviously the Desk Media Screens provide new opportunities for media sales revenue, airport messaging, and additional promotion of the Internet Desks themselves.
The agreement with BAA allows Spectrum to add Desk Media Screens, to their existing Internet Desks at all seven UK airports. 17 sets have already been installed across Heathrow, Gatwick and Stansted, with other BAA airports being added as media sales are secured. Spectrum operates in 25 airports across the UK, and is also negotiating with other existing airport partners for Desk Media Screen rights.
Helen Regan, BAA Telecoms and Media Account Manager said “It’s not only important to BAA as a source of revenue for both Spectrum & BAA, but it is also an added passenger service that we can utilise.”
Spectrum CEO, Mark Lewarne added “This is a significant new product, and has received very positive reaction from our partners. We are looking to grow the online media sales element of our business and this new contract represents a great step forward in developing that strategy.”
Spectrum Interactive launched it’s media sales website earlier this summer with the promotion called “YOULooked!”
There is a nice (less than 5 mins) video of the installation over on YouTube
About Beaver Solutions
Beaver Solutions, formed in 1998 are part of The Beaver Group and specialise in delivering digital signage and narrowcast networks to companies and public institutions. Using the very latest in display and networking technology, Beaver Solutions specify, supply, install, train and support each solution. Through Beaver Design, a sister company Content and network management services are also provided offering a full one stop service to customers We work with various software and hardware manufacturers in the field of digital display to ensure we deliver the best fit for our clients. Clients include IKEA, Ericsson, Spectrum Interactive, P&O, E.ON, ITV1, The Home Office, Walkers Snack Foods, Department for Transport & Stoke City Council.
About Spectrum Interactive plc
Spectrum provides internet desks, WiFi hotspots, payphones and other related services to customers across the UK & Germany. The company is a market leader in the provision of public internet desks in the UK with a total of 1,900 units in service (many of these in the UK’s busiest airports such as Heathrow) and, with the announced agreement with Travelodge, Spectrum currently operates around 700 WiFi hotspots, mostly in hotels. Spectrum also owns and manages around 7,500
payphones in the UK and Germany.Spectrum’s customers are spread across a wide range of market sectors encompassing locations as diverse as airports, military camps, universities, hotels, hospitals and other key travel locations, and its millions of regular end users benefit from a high quality, affordable and reliable services.
Follow DailyDOOH