World’s Largest Architectural Projection-Mapped Game
Gail Chiasson, North American Editor
Congratulations must go to Pearl Media, the non-traditional, out-of-home media company and Chevrolet, who learnt recently they they have set a new Guinness World Record.
They entered the record books for the World’s Largest Architectural Projection-Mapped Game when they created the World’s Largest Claw Game in support of Chevy’s ‘Let’s Do This’ campaign for the all new 2012 Chevy Sonic.
Pearl Media and Chevy teamed up to transform the well-known, arcade-style, prize-grabbing claw game into a massive 3D experience on the side of Hollywood Boulevard’s famous Roosevelt Hotel (which we wrote about here back on 12th January.
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