DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Panphonics, the directional audio experts, are bringing their latest directional audio technologies to #ISE2012 next week and are aiming to demonstrate how effectively sound can transform the ROI of digital signage installations.

Kari Mettala, CEO at Panphonics told us “Making a solid business case for new digital signage installations is a big issue within the whole value chain. Increasing customer attention is imperative to success, especially in advertising driven projects. Many of Panphonics’ existing customers are able to offer advertising space at a premium where directional audio captures audience attention and holds it for longer compared with installations without audio,”

He continued “Implementing directional audio into digital signage installations creates a ten fold increase in awareness of the messaging, leading to added value for audio advertisements, thus increasing ROI for all parties.”

Panphonics’ directional audio technology focuses sound of course where and when it is needed without disturbing other passers-by (or indeed customers and let’s not forget employees as well).

The Panphonics stand 10K113, will host demonstrations of the Attention Booster solution (designed to grab customer attention by naturally forcing customers to focus on specific audio information, not on ambient noise in the same space) and the Story Teller system (designed for museum or exhibition areas, which enables clear delivery of audio contents even when multiple audio contents are in close proximity).

This entry was posted on Thursday, January 26th, 2012 at 09:44 @447 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.