Adrian J Cotterill, Editor-in-Chief
If rVue‘s Mantra is ‘Digital Out-of-Home Media Made Easy‘ why then does their latest quarterly filing show so little ad revenue?
We’re just asking but we thought it kinda funny – especially when we read the filing statements at the same time as some of the latest announcements from the organisers of #dse2012. We quote…
- Jennifer’s panel of Media Strategists, on March 6 from 11:05am – 12:00pm during the Digital Place-Based advertising summit, How Media Strategists Are Successfully Selling Digital Place-Based To Brands, is a must-attend for media buyers and networks looking to receive tips on how to help get the most out of their conversations with clients interested in DPB media
- Jason’s presentation, on March 7 from 3:00 – 4:00pm, Getting Noticed By Advertisers, will offer networks insight into how you can increase revenue by positioning your digital out-of-home network favorably in the eyes of agencies and advertisers
That will be those experts Bolt and Kates then.
RVUE HOLDINGS, INC. are also doing some interesting off-balance sheet deals, if you are interested then see this Form 8-K/A from 1-Feb-2012 and this Form 8-K/A from 6-Feb-2012
These guys have lost USD 4.4 million in the past 5 quarters which surely isn’t good.
February 9th, 2012 at 17:25 @768
I just looked at the rvue accounts – I assumed the numbers were in thousands and they had $2m+ of ad revenue and only after doing a double take did I realize it was $2k! Sheesh
February 10th, 2012 at 13:53 @620
Little surprise here in my view. DOOH is limping along and the vast majority of platforms are losing money faster than a drunk in Vegas. The business is presently fundamentally flawed and the DPAA isn’t going to be able to herd all these cats in the direction needed.
February 10th, 2012 at 14:16 @636
No surprises. These guys have been money losing posers since the early days of their awful Sports Authority network. They show a consistent capability to do poor work at the wrong time and in the wrong place. Sorry – just calling it as I see it – no axe to grind.