DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Opera Software has acquired Mobile Theory and 4th Screen Advertising in what can only be an effort to boost its push into the mobile advertising space.

Opera is paying a combined USD 10 million in cash up front for both companies, as well as an additional sum based on individual performance.

Mobile Theory and 4th Screen Advertising are both mobile advertising networks. The latter has been focused on the European market, whilst Mobile Theory has concentrated on the North American markets.

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This entry was posted on Tuesday, February 21st, 2012 at 12:08 @547 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.