Neo Advertising Canada Reports Profitability
Adrian J Cotterill, Editor-in-Chief
We don’t believe that as a whole the Neo Advertising group will be profitable until June / July 2009 – which is pretty impressive considering its size, acquisitive nature etc but anyway here we see Neo Advertising Canada reporting profitability in only its second year of operation!
Neo Advertising Canada of course was created in 2006 as a result of an asset acquisition of former Dan Media. Earlier this year the company joined forces with Montreal-based firmTraffic – a major owner and operator of static advertising properties in shopping malls.
This alliance allows ‘Neo-Traffic’ to offer an integrated approach to communicating with mall visitors, thus enhancing the level of client services AND importantly INSTEAD of competing with non-digital advertising providers.
Benjamin Mathieu, CEO of Neo Advertising Canada gave an interesting fillip to BroadSign in a statement to the press when he said “We are very pleased with the fact that the technology part is largely outsourced;it saves Neo Canada time and money, and we can dedicate the freed resources to running our media business/ BroadSign SaaS ensures close to 100% network uptime and provides us with all the workflow and accountability we need to work with our advertisers”.
The aggregated coast-to-coast network covers 121 shopping centers with a combined traffic of over one billion visitors a year.
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