From Ripple To Buzztime
Adrian J Cotterill, Editor-in-Chief
It’s been a long time since we talked to you about Buzztime, last we wrote ‘Buzztime Set To Choose Between Broadsign And Scala‘ and a few days after that ‘Buzztime About To Debut It’s Digital Signage Solution‘.
They are fully paid up members of OVAB which is good and have deals with SeeSaw and now we see them appointing a VP of Digital Advertising Sales (as below).
Whilst we believe that their forays into the UK (via some big investments in pub / bar trade shows back in either 2006 or 2007) and an almost one man band operation seems to have died a death, perhaps there is more from them to come in the advertising space?
NTN Buzztime, Inc. Appoints Jeffrey Lewis
Executive Vice President of Digital Advertising SalesCARLSBAD, Calif. – NTN Buzztime, Inc. (Amex: NTN) today announced the appointment of Jeffrey Lewis to the position of Executive Vice President of Digital Advertising Sales, effective December 10, 2008. In this position, he will spearhead the Company’s initiative to grow sales of advertising displayed on Buzztime game-playing screens across the Company’s North American network of approximately 3,750 Buzztime subscriber venues.
Mr. Lewis joins the Company from Ripple Networks, where he has served as Vice President, Sales. Between February 2007 and May 2008 he was Vice President, Sales with Instant Access Media’s emerging iam-TV out-of-home entertainment network from the time of its launch. Beyond hands-on sales responsibilities, both of these positions included formulating sales and pricing strategies and revenue models. In the 2005 to 2006 time frame, he served as Account Manager for MTV Networks’ Spike TV, with responsibility for both cable and online sales, achieving 36% growth in billings in a flat marketplace.
As an Account Executive with Turner Broadcasting Systems between May 2000 and March 2005, Mr. Lewis created specialized, integrated marketing packages and promotional platforms that yielded triple-digit revenue growth from prominent national advertisers. Earlier in his career, between 1990 and 2000, he was Sales Planner, then Account Executive, with Paramount Domestic Television’s Advertiser Services unit. Mr. Lewis holds a Bachelor of Science degree in Management from Binghamton University in New York.
“We’re excited about our corporate initiative to grow ad sales under the leadership of Jeffrey Lewis,” commented NTN Buzztime’s Chairman, Jeff Berg. “Our North American network of over 3,700 Buzztime subscriber sites reaches millions of consumers per month, and we believe Jeffrey Lewis has the successful executive-level track record, market savvy and drive to leverage our out-of-home advertising assets.”
“I am tremendously excited to join the NTN Buzztime team,” Mr. Lewis said. “Our digital platform’s potential is enormous, providing 360-degree marketing solutions to a wide range of advertisers seeking to connect with the elusive adult and male demographic in the 21 to 49 age category. As digital out-of-home advertising increasingly becomes an integral part of regional and national media plans, Buzztime has a unique opportunity to solidify its position as a leader in delivering scale, rich metrics, consumer engagement, interactivity and market-leading value.”
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