GoGo Cast’s Micro-Targeted Advertising
Gail Chiasson, North American Editor
Cranston, Rhode Island-based GoGo Cast Inc., offering retail digital signage solutions, merchandising and branded content in the digital out-of-home market, has launched GoGoMobile service, a micro-targeting advertising solution.
GoGoMobile creates new levels of consumer engagement by providing them with real-time deals through their mobile device. GoGoMobile complements GoGo Cast’s digital signage Go-Screen marketing solution that gives individual retail chain stores the ability to extend their reach from within the store, directly to the consumer.
The new GoGoMobile application improves marketing ROI by delivering meaningful and significant offers when and where the shopper wants them using geo-fencing technology. GoGoMobile supports popular social networking applications such as Facebook and Twitter and will be available as a downloadable mobile application for iPhone and Droid mobile users.
David Paolo, president and CEO of GoGo Cast, says that his company is the first digital signage provider to offer its advertisers the ability to provide real-time, hyper-local messaging and dynamic content through the integration of its new mobile service with its extensive in-store networks.
“GoGo Cast is quickly becoming the solution of choice for retail chains and brands to reach ‘on-the-go’ qualified buyers,” says Paolo.
The new mobile platform is both location-aware and time-sensitive. It allows consumers who are interested in finding sales and specials on their favorite products to set triggers that notify them when deals become available in their area. Deals are easy to redeem at the local dealer and do not require the hassle of bar codes, coupons and credit card subscriptions.
GoGoMobile’s popularity element ranks the best deals in real-time and real-engagement overall. The integration with Facebook and Twitter gives users the capability to share information and add new deals they find, as well as invite their friends to GoGoMobile directly from their mobile device or at the GoGoMobile website.
According to a recent study by the Chief Marketing Officer Council of 1,300 consumers surveyed, 72% report they will use social media to stay engaged with a brand, while 67% will use it to be eligible for exclusive offers, and 40 % will use social media for news and information about specific products.
“Through GoGoMedia, we enable brands and vendors to extend their reach beyond the traditional social media engagement, and provide a cost effective and highly efficient means for them to directly engage consumers with information and offers,” says Paolo.
GoGoMobile offers a full-featured vendor portal for creating, distributing and managing ‘Deals on the Go’ campaigns, as well as a HTML5 website specifically formatted for smart phones using geo-fencing for deal location.
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